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Nov 12, 2020

In this episode host Fawn Annan talks to IDC AI Software research analyst Hayley Sutherland from IDC about AI-powered visual search, as well as speech-to-text software that is improving customer intent and brand sentiment analysis. Hayley shares stories about several promising new technologies that are allowing marketers to take a deeper dive into intelligent insights and the discovery of customers’ preferences. She explains how the new precision in measurement is changing the way brand owners are going to market.