Preview Mode Links will not work in preview mode

Apr 29, 2020

ITWC CMO Fawn Annan and Wipro Canada’s global marketing leader discuss the challenges and opportunities of working as a CMO in a global matrix organization. The pair also touch on marketing in the age of COVID-19 and the role of CMO as “guiding light”, the driver of change, and the connector of dots to ensure an...


Apr 15, 2020

Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their...


Apr 1, 2020

In our inaugural episode, ITWC CMO Fawn Annan talks with Gerry Murray, IDC’s Research Director, Marketing and Sales Technology. In their conversation, they discuss IDC's list of MarTech trends the analyst expects to see rolling out over the next 10 years. Watch out for the invasion of the bossbots!