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Dec 23, 2020

In this episode, Fawn takes a look back at some of the highlights of her 2020 podcast interviews, and she takes Lars Goransson, Managing Director with IDC along for the ride. Together they look at recurring lessons that bubbled to the surface around the use of AI, data analytics, and the need to stay focused sharply on...


Dec 9, 2020

As the future of live events remains unclear, marketers are continuing to scramble for ways to create the connections that generate business relationships. In this episode, Fawn talks with Laurie Buczek, Vice President, CMO Advisory Practice at IDC, about the organization’s annual benchmarking survey and a...


Nov 25, 2020

Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with...


Nov 12, 2020

In this episode host Fawn Annan talks to IDC AI Software research analyst Hayley Sutherland from IDC about AI-powered visual search, as well as speech-to-text software that is improving customer intent and brand sentiment analysis. Hayley shares stories about several promising new technologies that are allowing...


Oct 28, 2020

In this episode of CMO Talks, host Fawn Annan explores why audible search is making YouTube a hot format for video podcasts. Praised by pundits as game changing for marketers, audible search is providing outstanding recognition of key words from videos that was previously impossible. Digital pioneer Phil Bliss, founder...