Apr 7, 2021

CMO Talks is excited to welcome Claudine Dumont, uber Brand Builder at APTUM as the Head of Marcom and Brand. This episode explores how expert communications help to relaunch a legacy brand into a modern entity, incorporating and reflecting its transformative go-to-market changes. From the former Cogeco Peer 1 to...

Mar 24, 2021

As marketing leaders earn a more significant share of an organization’s promotional budget, they are tasked to take on greater responsibility in the revenue pipeline. This means marketing leaders are continually developing new strategies, capabilities and methods to meet the changing nature of demand building. In this...

Mar 10, 2021

This episode features Jason Rose, Global CMO for Pure Storage.  Jason shares a new disruptive and innovative business model in delivering storage-as-a-service in a multi-cloud world, as he steps us through how marketing is providing a modern data experience by giving customers what they want. Within an ever-evolving...

Feb 24, 2021

Hear Alan Webber share the Worldwide Future of Customer and Consumer 2021 Predictions from IDC. As a leading global analyst, Alan touches on several facets relating to the new business context and its drivers and impacts for marketers over this year. Several new focuses are emerging with being a digital-first...

Feb 10, 2021

This week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence platforms. Dee Ann shares her philosophy and lessons learned on building and scaling technology-based businesses, which is contributing to Invoca...