Oct 20, 2021
In this episode, we welcome Celia Fleischaker, Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of fortune 100 companies and thousands of companies worldwide. Today, we will explore the blending of the CMO role and technology against the backdrop...
Oct 6, 2021
Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising...